Vierumäki is Europe’s largest sports institute and training center. Its massive campus hosts international competitions, professional coaching programs, and fitness events all year round.
I designed and produced the complete wayfinding system, covering hundreds of indoor and outdoor signs. The project began by establishing a consistent visual framework aligned with Vierumäki's new visual identity, successfully adapting it across all sign formats and sizes.
Once the final designs were approved, I jumped right into production. Outdoor signs were made of aluminum composite panels, except for the lightboxes. Indoor applications were mostly vinyl decals on glass doors or acrylic wall signs.